A NYC Motion Graphics & Broadcast Design Company

“Put Food First”

Date: April 2011Client: The World Bank

Coinciding with World Bank’s Food Crisis Open Forum, this kinetic type animation visualizes one of the world’s most basic and most serious problems: hunger. Solutions to end this crisis that afflicts nearly one billion people in the world are examined.

Determining the mood of the piece took some finesse. Some of our early storyboards (below) were deemed too colorful and happy, while our next set was deemed too stark and depressing. We finally settled on an earthy brown look.

This project was our first that incorporated kinetic typography using After Effects.

Event Photos