C&A Seneca Construction

Brand Identity

C&A Seneca Construction

Seneca Construction, based in NYC and the world leader in hospitality construction, reached out to Garbanzo in 2019 to refresh their brand. At almost 100 years old, Seneca has literally built hospitality in NYC.

Their iconic design is impossible to miss, so the rebrand needed to do the same.

Working with owner Carlo Seneca, Garbanzo created a 360° brand refresh that included an updated brand identity and system, marketing material, and print applications ranging from tshirts and hoodies to a fire engine red $200,000 Kenworth t880 dump truck.

Brand Refresh

Logo (3D Version)
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Logo (2D Version)
Main colors

#000000

CRIMSON

#303030

FIRE

#8A8A8A

SALMON

Secondary colors

#000000

#303030

SLATE

#8A8A8A

CONCRETE

#BFBCBD

ALUMINUM

#FFFFFF

Print Collateral

The Ferrari of dump trucks
Apparel
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Apparel

While T-shirts were a standard design, the hoodies were extremely challenging: printing a huge vector image was nearly impossible. Luckily our print facility was able to pull it off. What do you think?

Web Design & Development

site launch: march 20, 2020
DESKTOP:
Mobile:
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A friendly mobile experience

We live in a time where almost everything can be done from a phone. As such advertisers, like Google, recommend building your site for mobile-first.

At Garbanzo, we pride ourselves on being up to speed on the latest design trends and techniques. Based on those trends we built our own website with a more comfortable navigation system that lives in the bottom of the screen.